Stanley Cups

Why Are Stanley Cups So Popular?

Stanley Cups, with over a century's legacy, blend durability, style, and eco-friendliness, becoming a viral sensation and a modern status symbol through savvy social media marketing.

Deborah Clarke
Sep 18, 2023
14 min read
Eco Friendly LivingFAV TRENDSHealthy Lifestyles
Blue Stanley Adventure Quencher in the sand at the lake

Have you ever wondered, “why are Stanley Cups so popular?

Stanley cups have become the go-to choice for people seeking a durable, stylish, and eco-friendly drinking companion. But why?

With a rich history of over a century in the making, the Stanley brand has perfected their craft, ultimately creating a tumbler that checks all the boxes.

It was William Stanley Jr. who came up with the brand Stanley in 1913. It's pretty cool because it's been around for ages, tagging along on all sorts of wild adventures. It's like Stanley's whole vibe is about being inventive, innovative, and totally inspiring—kind of like that friend who's always up for anything.

Fast forward over a century, and Stanley is still cranking out gear that's all about keeping your hot drinks hot and your cold drinks chilly. It's like they've got your back for whatever escapade you're up to, whether you're tackling some epic mountain, watching your kids play ball or taking a break at work.

And the best part? Stanley's all about sticking with you through thick and thin, just like they have with folks from way back when. They're super into this idea of living a life that's not about throwing things away all the time.

In 2020 and since, Stanley has been targeting women with their brand makeover, introducing a vibrant new color scheme and designs for their Stanley tumblers. The company leveraged social media influencers to spread the word, tapping into networks of trust and taste. This approach turned the Stanley 40-ounce Quencher cup into a status symbol and a must-have for its thermal properties. The result was a staggering increase in annual sales, skyrocketing from $75 million to $750 million by 2023, fueled by the product's viral success online.

Plus, they're helping us all step into this amazing future that's got us all wide-eyed with wonder. Cool, right?

We delve into the world of Stanley Cups, explore the features that make them stand out from the crowd, and provide tips to buy guide to help you find the perfect Stanley your needs.

What makes Stanley Cups so Popular?
What Makes Stanley Cups so Popular?

FAV Highlights

  • Stanley Cups are the perfect blend of practicality (large handle fits all size hands, base fits most cup holders), stylishness (juicy bold new colors) and social media influence.
  • They offer excellent temperature control, aesthetic appeal & eco-friendly materials plus features like cupholder compatibility and FlowState Lid for a superior drinking experience.
  • Stanley's inaugural Creators Fund grants $50,000 to innovators tackling community challenges, from climate leadership and mental health to sustainable farming and waste management.
  • Get yours from the official Stanley store on Amazon or major retailers to find best deals on limited edition colors!

The Allure of Stanley Cups

Part of the allure of the Stanley Quencher is its' wide range of colors available
The Stanley Cup tumbler has a comfortable grip handle and a FlowState lid.

The Stanley Cup tumbler has a comfortable grip handle and a FlowState lid.

Stanley Cups have made their mark in the tumbler world, offering an ideal combination of impressive temperature control, aesthetic appeal, and social media influence. From keeping your drinks ice solid on hot summer days to adding a touch of style to your daily routine, Stanley Cups have quickly become a must-have accessory for many.

Their unique design and construction make them the perfect choice for any occasion, whether you'

Temperature Control

One of the most significant selling points of Stanley Cups is their double wall vacuum insulation technology, which keeps drinks cold for 11 hours and hot for seven hours. The double-walled insulation and vacuum technology ensure that your drinks stay at the perfect temperature for longer, whether you're sipping your morning coffee or enjoying a refreshing cold beverage in the afternoon sun.

In addition to their remarkable temperature control, Stanley Cups have the following features:

  • Designed to maintain insulation without forming condensation on the outside of the cup
  • Perfect for use in various settings, from your office desk to a picnic in the park
  • No worries about leaving water rings or damp surfaces behind

Aesthetic Appeal

Stanley Cups' aesthetic appeal is another reason for their rising popularity. With a range of new colors always dropping, including special editions and soft matte finishes, these tumblers cater to various personal styles. The Stanley Quencher, also known as the Stanley Adventure Quencher, comes in:

  • Rose quartz
  • Eucalyptus
  • Bay leaf
  • Stormy sea
  • Occasionally limited-edition colors, like the new 'juicy' and 'neon' colors
Exciting new JUICY and NEON colors of Stanley Quencher Cups
Exciting New "Juicy" and "Neon" Colors of Stanley Quenchers!

Moreover, the minimal design and tapered bottom of Stanley Cups make them not only visually appealing but also functional, as they fit perfectly in most cupholders. This combination of form and function ensures that your Stanley Cup will not only look great but also be practical and easy to use on the go.

Social media has played a crucial role in propelling the popularity of Stanley Cups to new heights. Influencers and users alike have taken to platforms like TikTok, Instagram, and Facebook to share videos of their experiences with the product, showcasing its exceptional temperature control, unique design, and eco-friendly materials.

Social Media Review: Stanley Quencher goes with me everywhere, to stay hydrated , even family pumpkin carving day! Getting ready for Halloween 2023.
Stanley Quencher goes with me everywhere, to stay hydrated , even family pumpkin carving day! Getting ready for Halloween 2023.

Stanley Quencher goes with me everywhere, to stay hydrated , even family pumpkin carving day! Getting ready for Halloween 2023.

This surge in social media exposure has led to increased brand recognition and demand for Stanley Cups, with many people discovering the benefits of owning a reusable, stylish, and functional tumbler. As a result, the Stanley Cup has become a sought-after accessory for those consumers looking to stay hydrated while reducing their environmental impact, making Stanley tumblers trending in the market.


Convenience and Functionality

The Stanley Quencher Tumbler is compatible to fit most cars, trucks, SUVs and even ATVs.
The Stanley Quencher Tumbler is compatible to fit most cars, trucks, SUVs and even ATVs.

In addition to their alluring design and social media presence, Stanley Cups offer an array of convenient and functional features that set them apart from other tumblers. These features include cupholder compatibility, a comfortable grip handle, and the innovative FlowState Lid, which contribute to making Stanley Cups a top choice for those seeking a reliable and user-friendly drinking companion.

The car cup holder compatibility allows users to easily transport their Stanley Cup with them wherever they go, ensuring their cup holder is always put to good use.

Cupholder Compatibility

One of the standout features of Stanley Cups is their compatibility with cup holders. The tapered bottom allows them to fit snugly in most car cupholders, making them an ideal choice for commuters, road trippers, or anyone who wants to enjoy their favorite beverage while on the move.

This thoughtful design ensures that your Stanley Cup stays secure and accessible during your daily adventures, whether you're heading to work, running errands, camping or embarking on a weekend getaway.

Comfortable Grip Handle

Another notable feature of Stanley Cups is their comfortable grip handle, which is designed with a soft-touch rubberized material and an ergonomic shape to fit comfortably in the hand. This easy-to-hold handle not only makes carrying your Stanley Cup a breeze, but it also provides a secure grip and prevents the cup from slipping out of your hand.

The inclusion of a comfortable grip handle on Stanley Cups demonstrates the brand's commitment to user satisfaction, ensuring that your experience with their product is as enjoyable and hassle-free as possible.

FlowState Lid

The FlowState Lid is another innovative feature of Stanley Cups that sets them apart from other tumblers. This patented lid design has two openings for different drinking preferences, allowing you to enjoy your beverage in a way that suits you best. Whether you prefer to sip through a straw or drink directly from the cup, the FlowState Lid caters to your needs.

Furthermore, the FlowState Lid is designed for easy cleaning, ensuring that your Stanley Cup remains hygienic and ready for your next adventure. This attention to detail in the design of Stanley Cups showcases the brand's dedication to providing a superior drinking experience for their customers.


Eco-Friendly and Sustainable

 Stanley Cup tumblers are made from recycled materials and reduce single-use plastic waste
Stanley Cup tumblers are made from recycled materials and reduce single-use plastic waste

Stanley Cup tumblers are made from recycled materials and reduce single-use plastic waste

Given the heightened environmental consciousness in today's world, we must be mindful of the impact our choices have on the planet. Stanley Cups exemplify this awareness as they are crafted from recycled materials and contribute to reducing single-use plastic waste.

Selecting a Stanley Cup not only means investing in a superior drinking companion but also positively contributing to the environment.

Recycled Materials

Stanley Cups are crafted from 90% recycled stainless steel, making them an environmentally friendly choice for those looking to reduce their carbon footprint. The use of recycled materials in the construction of Stanley Cups demonstrates the brand's commitment to sustainability and helps to conserve valuable resources.

By choosing a Stanley Cup made of recycled materials, you can enjoy your favorite beverages guilt-free, knowing that you're contributing to a more sustainable future for our planet.

Reducing Single-Use Plastic Waste

Using a reusable Stanley Cup not only saves you money in the long run, but it also plays a crucial role in reducing single-use plastic waste. By replacing disposable plastic water bottles and cups with a durable and reusable Stanley Cup, you can significantly decrease the amount of plastic waste generated and subsequently reduce the negative impact of single-use plastics on the environment.

Whether you're taking your morning coffee to work, carrying a refreshing drink to the beach, or staying hydrated during a workout, a reusable water bottle like a Stanley Cup or a hydro flask is a practical and eco-friendly solution to help you minimize your plastic consumption and contribute to a greener future.


Stanley Creators Fund

Stanley, a brand synonymous with innovation since William Stanley Jr.'s invention of the all-steel vacuum bottle over a century ago, is now championing a new wave of change-makers with the Stanley Creators Fund.

In its inaugural gesture, the fund has awarded $50,000 grants to organizations led by visionary individuals tackling pressing community challenges.

Three of the Stanley Creator fund recipients

Among the grantees is:

  • Wawa Gatheru's Black Girl Environmentalist, a Washington DC-based initiative empowering climate leaders of color, particularly Black girls, women, and gender-expansive individuals.
  • CJ Goulding's Boyz N The Wood in Teaneck, NJ, fosters personal development and mental well-being for Black men through outdoor experiences.
  • In Big Timber, MT, Amber Martinsen-Blake's Catalyst for Change confronts Montana's mental health and suicide crisis with community-centric care.
  • Lauren Click's Let’s Go Compost aims to revolutionize waste management across the U.S. by making composting universally accessible.
  • Lastly, Matt Simon's Multicultural Refugee Coalition in Austin, TX, provides refugees with dignified work in local food and textile production.

The Stanley Creators Fund is dedicated to supporting diverse causes—from climate action to equity and justice—believing that those immersed in their communities are best equipped to address their unique challenges.


Comparing Stanley Cups to Other Tumbler Brands

Stanley vs Yeti Comparison
Stanley vs Yeti comparison

Stanley vs Yeti comparison

With the vast array of tumbler brands available in the market, it becomes vital to comprehend the distinctions between Stanley Cups, a brand with a legacy of over a century, and the alternatives for making a knowledgeable choice when considering a Stanley tumbler.

Stanley Cup tumblers are built for life compared to other tumbler brands in terms of design, functionality and price

By contrasting elements like design, functionality, and cost, you can ascertain which tumbler aligns best with your requirements and tastes.

Design Comparison

When it comes to design, Stanley Cups boast a unique aesthetic that sets them apart from other tumbler brands like Yeti and RTIC. From the minimal design and tapered bottom that fits perfectly in most cupholders, to the wide range of colors and finishes, Stanley Cups offer a distinctive look that caters to various personal styles.

While other brands may also provide visually appealing options, the combination of form and function in Stanley Cups design ensures that they remain a popular choice for those seeking a reliable, stylish, and practical drinking vessel.

Functionality Comparison

In terms of functionality, Stanley Cups offer similar features as other tumbler brands, such as temperature control, comfortable grip handles, and cupholder compatibility. However, personal preferences play a significant role in determining which brand is the best fit for individual users. Some may prefer the unique design and eco-friendly materials of Stanley Cups, while others might lean towards the aesthetic or price point of a different brand.

Ultimately, the choice between Stanley Cups and other tumbler brands comes down to personal preference, with each brand offering its unique set of features and benefits.

Price Comparison

Price is often a critical factor when comparing Stanley Cups to other tumbler brands. While Stanley Cups can be more expensive than some alternatives, many users find the investment worthwhile. The superior temperature control, unique design features, and eco-friendly materials all contribute to the perceived value of Stanley Cups, making the higher price point justifiable for those seeking a high-quality and sustainable drinking companion.

Of course, budget-friendly alternatives are also available, providing similar features and aesthetics at a lower price point. In the end, the decision comes down to personal preferences and priorities, with Stanley Cups remaining a popular choice for those willing to invest in a premium product.

Where to Buy Stanley Cups

Official Stanley Store on Amazon

Being acquainted with the Stanley Cups universe, you may ponder where to acquire one for personal use or to present as a gift. Luckily, several options are available, such as the Stanley's official website, major retail outlets, and strategies to locate limited edition colors or discounts.

Official Stanley Store on Amazon

For the official Stanley store on Amazon, you can find a wide selection of Stanley cups in various sizes and colors.

You may have a someone in the family who would like a pink Stanley cup, or you might be wondering what is the most sought after Stanley cup, on the official Stanley store, at Fav Reviews we've been researching it all for you.

Official Stanley Website

The official Stanley website is the most comprehensive source for purchasing Stanley Cups and accessories. By shopping directly from the manufacturer, you'll have access to the widest selection of colors, sizes, and limited edition options, as well as exclusive discounts and promotions.

To stay up-to-date with the company' latest releases and offers, consider signing up for the Stanley newsletter or following the brand on social media.


In conclusion, Stanley Cups have emerged as a popular and practical choice for those seeking a durable, stylish, and eco-friendly tumbler. With their impressive temperature control, aesthetic appeal, and convenient features, Stanley Cups cater to a wide range of preferences and needs. By exploring the various options and comparing them to other tumbler brands, you can find the perfect Stanley Cup to accompany you on your daily adventures and contribute to a more sustainable future.

So, whether you're a busy professional looking for a reliable travel companion or an environmentally conscious individual seeking a reusable drinking solution, Stanley Cups offer an ideal blend of functionality, style, and sustainability that's worth the investment.


Frequently Asked Questions

Frequently Asked Questions About the Stanley Cups and Drinkware

What is so special about Stanley Cups?

Stanley Cups are special because of their portability and insulation capabilities; they fit comfortably in a car's cup holder, carry 40 fluid ounces and keep your drink cold for up to 11 hours or two days. So whether you're sipping on an icy beverage at home or on-the-go, Stanley Cups are the ideal cup for the job.

The Stanley Cup became popular due to its sleek design, ability to keep drinks cold for long periods of time, and the demand created by three female bloggers featuring it on their e-commerce blog. Its popularity has grown even further thanks to its bright colors and strong branding.

How does the vacuum insulation technology in Stanley Cups work?

The vacuum insulation technology in Stanley Cups works by maintaining a double-walled insulation and vacuum seal, so drinks can stay cold for up to 11 hours and hot for up to 7 hours.

Are Stanley Cups eco-friendly?

Yes, Stanley Cups are eco-friendly since they are made from 90% recycled stainless steel.

Where can I purchase Stanley Cups?

You can purchase a Stanley Cup from the official website, major retailers such as REI, Dicks, and Golf Galaxy, or by looking for limited edition colors and discounts.


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