Outdoors - Recreation and Sports

How YETI Coolers Became an American Legend

YETI was founded on a simple idea: build a better cooler.

Deborah Clarke
Oct 29, 2022
9 min read
YETI Coolers
YETI Rambler Mug | Fall Hike in the Woods | Photo by FavReviews.com

In 2006, two brothers had a crazy idea. They wanted to make a better cooler.

A cooler that would keep ice for days, not hours.

A cooler that could withstand being run over by a truck.

A cooler that would become an icon of the outdoors.

Today, that cooler is known as the YETI and it has taken the country by storm.

But are YETI coolers worth the hype? Let's take a look.

YETI Coolers, founded in 2006, quickly became an American legend with their innovative approach to cooler design. The company was born out of a desire to create a better cooler, one that could keep ice for days, withstand the toughest conditions, and become an iconic symbol of the outdoors.

Today, YETI has become synonymous with quality and durability, earning its place as one of the best cooler brands on the market. . . and that isn't by accident.

FAV Highlights:

How Do You YETI?

The Origin of YETI Coolers

What Makes YETI Coolers So Popular?

YETI's Authentic Headquarters: A Reflection of Its Roots and Brand

Are Yeti Coolers Worth the Investment?

The Iconic Status of Yeti Coolers

But Wait, There's More!

YETI Drinkware


YETI Outdoor Products

From Simple Idea to American Legend


No Denying YETI Coolers are Some of the Best on the Market

Do You Love the Outdoors as Much as We do?

Why You Can Trust Us

How Do You YETI?

Three Friends Enjoying Yeti Coffee, Yeti Ramblers, Yeti Mugs

The YETI story started with coolers, as you'll read in this article. But their product line has expanded to be much more. Today they are truly a lifestyle brand, an adventure brand for outdoor enthusiasts of all types.

Yeti became an American Legend by being as 'earthy' and 'real' as the people who use them.

We took a peek inside their offices in Austin, Texas through the eyes of the designer contracted to build out their headquarters ... you'll see how this brand is instilled in every inch of their corporate structure.

How do you YETI?

Enjoy the journey.

The Origin of YETI Coolers

YETI was founded by two brothers, Roy and Ryan Seiders, who were tired of the flimsy coolers that failed to meet their expectations. Determined to build a cooler that was durable, reliable, and built to last, they embarked on a journey that would revolutionize the industry. After ten years of research and development, and countless numbers of prototypes, the first YETI coolers hit the shelves and immediately became a hit among outdoor enthusiasts.

There are several key factors that contribute to the popularity of YETI coolers. First and foremost, they are incredibly well-made. Constructed from rotomolded polyethylene, these coolers are virtually indestructible, capable of withstanding even the harshest treatment.

Additionally, YETI coolers are insulated with three inches of pressure-injected polyurethane foam, keeping ice frozen for days, regardless of the weather conditions.

The inclusion of features like bear-resistant latches and non-slip feet further enhances their appeal, making them ideal for camping and other outdoor activities.

Inside Peek at YETI Headquarters - They Walk the Talk!

YETI's Authentic Headquarters: A Reflection of Its Roots and Brand

YETI, the Austin-based producer of premium outdoor gear, teamed up with design firm Gensler to create a unique and authentic global headquarters. The challenge was to expand with the company's rapid growth while maintaining the startup spirit and local roots that fuel its team.

YETI Corporate Headquarters Austin Texas

YETI's leadership wanted a space that was far from corporate, instead seeking an environment that was genuine, grounded, and practical. One of the founders was deeply involved in the early decisions, setting the project's tone. The aim was to respect YETI's culture and brand, avoiding any pretentious elements and paying homage to the founders' century-old Texas Hill Country ranching family history.

Gensler designed a "work home" as down-to-earth as YETI itself, using straightforward materials and natural outdoor colors. The campus boasts features like a fire pit, an outdoor band stage that doubles as a workspace, a brewing house, and no elements that scream "corporate".

Interior decor includes hand-tooled leather, raw steel, recycled inner tubes, and worn denim, reflecting the brand's lifestyle rather than typical corporate headquarters.

Unique touches like bottle openers forming the logo in the lobby and steel door pulls engraved with lariats add to the authenticity.

Yeti Bottle Openers form the Logo in their Headquarters in Austin Texas
Yeti Bottle Openers form the Logo in their Corporate Headquarters in Austin Texas

The executive conference room extends into the main lobby, resembling a wood cabin, while the entrances showcase hand-finished copper paneling by local artisans — a tribute to the insulating properties of YETI's renowned coolers.

The headquarters is also equipped with a range of staff amenities. These include kayak and tent checkout facilities, a work café, a full-service barista bar, fitness center, communal spaces, outdoor flexible work and entertainment areas with hammocks, conference and training facilities, and ice makers for personal cooler filling.

As welcoming and unique as Austin itself, and harmonizing with the Hill Country, YETI's new headquarters celebrates the brand's legendary status.

Are YETI Coolers Worth the Investment?

While YETI coolers may come with a higher price tag, they are undoubtedly worth the investment if you value quality and durability. Plus, with so many colors and limited edition collections you'll find a YETI to fit every personality and purpose. YETI coolers are built to last, ensuring you can rely on them for years to come. Purchasing a YETI cooler today, means you've got a cooler for life.

The Iconic Status of YETI Coolers

YETI coolers have achieved an iconic status in the American landscape. Their reputation for exceptional quality and performance has made them a sought-after brand among outdoor enthusiasts. Whether you're an avid camper, angler, or simply enjoy spending time outdoors, a YETI cooler will provide you with the confidence that your food and beverages will stay fresh and cold throughout your adventures.

But Wait, There's More!

Discussing YETI Coolers becoming an American Legend wouldn't be complete without mentioning their expanded line of quality products for outdoor lifestyles.

Yeti Drinkware

YETI Limited Edition Camp Green and Cosmic Lilac

Yeti offers an extensive line of drinkware designed to keep your beverages at the perfect temperature, whether hot or cold. Their insulated tumblers, bottles, and mugs are crafted from durable stainless steel, making them both dishwasher-safe and leak-proof. From camp-friendly shatterproof mugs that keep your morning joe piping hot to stylish tumblers perfect for sipping bourbon, Yeti's drinkware is built to perform in any setting. The brand also offers a range of accessories like tumbler lids, bottle caps, and handles for added convenience. And if you're looking for a personal touch, Yeti's official customization service allows you to create your own unique designs on their Rambler Drinkware Family.

Yeti Bags

Yeti Hard Coolers vs Yeti Soft Coolers
What is the most popular YETI Size?

While Yeti has made its name with coolers and drinkware, the brand's bags deserve equal attention. Known for their ultra-durability, Yeti bags are designed for everyday use and to perform when it matters most. These bags are built to withstand the rigors of the outdoors, making them perfect companions for your next adventure. Whether you're heading out for a weekend camping trip or simply need a reliable bag for your daily routine, Yeti has you covered.

Yeti Outdoor Products

Father and son enjoy YETI cooler, YETI Chairs and YETI Drinkware around campfire after a day of fishing
5 Yeti Gifts for Dad that will make his day! Plan a trip and go with him!

Yeti's commitment to quality and performance extends beyond coolers, drinkware, and bags. The brand offers a wide range of outdoor products designed to enhance your adventures. From durable, leak-proof water bottles and jugs perfect for staying hydrated on the go to functional gear designed with the needs of outdoor enthusiasts in mind, Yeti's outdoor product lineup leaves no stone unturned. Every item reflects Yeti's dedication to craftsmanship and innovation, ensuring that your gear performs just as well as you do in the wild.

From Simple Idea to American Legend

YETI Coolers' journey from a simple idea to becoming an American legend is a testament to the power of innovation and dedication. With their commitment to building better coolers and their focus on quality and durability, YETI has earned its place as one of the top cooler brands in the market. If you're looking for a cooler that can withstand the toughest conditions and deliver exceptional performance, investing in a YETI cooler is undoubtedly a wise choice.


No Denying YETI Coolers are Some of the Best on the Market

At the end of the day, only you can decide if a YETI cooler is right for you. However, there's no denying that these coolers are some of the best on the market—which is why they've become such an iconic part of the American landscape.

If you're looking for a top-of-the-line product that will give you years of use, then investing in a YETI is definitely worth your hard-earned money.

Looking for gifts your family and friends will love this year? Think about a YETI soft cooler or one of their infamous YETI koozies.

You may be interested in our YETI Shopping Guide ... or The Best YETI gifts for Dogs and Their Owners. Click the buttons below and Happy Shopping!

Do You Enjoy the Outdoors as Much as We Do?

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